Utilisation Illusion. A busy team is not the same as a profitable one.

Utilisation measures how full the calendar is, not what the calendar produced. Work that is heavily rewritten, scoped loosely, or delivered against an unpriced change still reports as time well spent.

Reading utilisation next to realised rate and rework tells a different story, and it is usually the story that explains the margin.

0 Shares

Share via LinkedIn 0

Andrea Luquesi Scott

Manager

With a career spanning education, publishing, health, transport, IT, tourism, sustainability and peak bodies within Australia, Europe, Canada and the United States, Andrea believes that authentic, compelling and creative communications can genuinely affect change.