CRO

Handover Loss. Information degrades every time work changes hands.

Sales agrees one thing, delivery reads another, finance bills a third. Nobody misled anyone; the detail simply thinned at each pass until the version that survived was the shortest one.

Commitments captured once, in the system the next team already works in, remove most of the drift without adding a single meeting.

Andrea Luquesi Scott

Manager

With a career spanning education, publishing, health, transport, IT, tourism, sustainability and peak bodies within Australia, Europe, Canada and the United States, Andrea believes that authentic, compelling and creative communications can genuinely affect change.